Archive | November, 2017

Engagement Custom Audiences – Better Engagement, Lower Costs

In today’s social media advertising hemisphere it’s all about retargeting and getting in front of those that mean the most to you. While many of us utilize Facebook and its interest targeting to get in front of that “sweet spot” audience, custom audiences have become very popular in recent years. One way to create a […]

Higher Intent Facebook Lead Generation Could (And Should) Create More Qualified Leads

Many of us have experimented with lead generation on Facebook. You get a tremendous amount of leads for an incredibly low cost. While getting the leads are exciting, you may hear your sales team say that leads “stink”. In many instances, trying to get them on the phone or to respond to an email can […]

Facebook Ad Targeting Just Got A Little More Specific

Niche and custom audiences aren’t new in the Facebook Advertising world. You can create audiences based off of a variety of things including interests and locations. You can also build custom audiences based off of existing email lists. Now though, you can take that targeting one step further. You can now target ads to specific […]