Archive | January, 2018

Why Instagram Stories Should Be Part Of Your 2018 Social Media Strategy

With not just Facebook updating their algorithm to be more friends and family focused, Instagram is following along the same path. In fact, only about 10 percent of your followers now see your Instagram posts organically. So what as a digital marketer should you do? One option that still works is by taking out your […]

LinkedIn Groups are Becoming More Powerful. Are You Utilizing Them?

By now, many of us marketers have heard Facebook’s big changes to its algorithm that is coming in the upcoming weeks and months. So what should you do? Where should you go? One very good option is LinkedIn, specifically LinkedIn Groups. LinkedIn recently made an announcement that it will be enhancing its group’s features which […]

How Marketer’s Should Handle Facebook’s New Friend Preference Algorithm

As you may or may not have heard, Facebook is going to be drastically changing user’s news feeds in the coming weeks and months. Instead of seeing loads of content from businesses you (or Facebook thinks) you are interested in, you’ll see more posts from friends and family. Facebook deems this as a way that […]