Archive | December, 2018

Understanding the Facebook Algorithm in 2019

Unlike traditional media, with social media, things are always changing and that includes their algorithms! What was important last month, maybe obsolete today? That doesn’t mean you need to always “reinvent the wheel” when it comes to your strategy. You just need to pay attention to specific trends and signals that affect a particular networks […]

Considerations to Contemplate when Incorporating Social Customer Service for your Brand.

In today’s digital-first world, consumers expect an instant service with immediate results. That means it is extremely vital that brands take the same approach when it comes to delivering customer service, including on digital, social mediums such as Facebook Messenger, WhatsApp and Twitter. So what are some ways a business can provide for a good […]

How To Use Google Analytics For Your Facebook Strategy and Targeting

With the amount of advertisers participating on Facebook’s advertising network, you just can’t take guesses anymore on what type of content you should be posting and advertising. Your cost per click, engagement, impression or lead can potentially go through the roof. Now more than ever, to be successful on social media, especially on Facebook you […]