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Two Ways to Make Facebook Lead Generation More Beneficial For Your Business

For many businesses, Facebook lead generation has become the “golden ticket” for generating new business. With a cost per lead being just a couple of bucks many companies are seeing a big jump in ROI. For other companies though, the feedback on Facebook’s lead generation ad objective is less than stellar. Sales people provide feedback […]

Understanding the Current State of Social Media Algorithms and How to Adjust

Unlike traditional marketing mediums that pretty much don’t change, social media is constantly changing and changing at a rapid pace. In fact, every day all the major social networks are making updates. While some are subtle, some are big. That includes their algorithms. Algorithms determine what is shown and what it isn’t, in user’s news […]

Back To Basics – 3 Things You Should Include In A Facebook Post

While Facebook has had its problems in the past few weeks, there are still a lot of people that aren’t just keeping their profile but continuing to use the platform multiple times per day. As for a business though, Facebook’s changing algorithm of giving more “love” to friends and families is continuing to haunt businesses […]

Why Instagram Stories Should Be Part Of Your 2018 Social Media Strategy

With not just Facebook updating their algorithm to be more friends and family focused, Instagram is following along the same path. In fact, only about 10 percent of your followers now see your Instagram posts organically. So what as a digital marketer should you do? One option that still works is by taking out your […]