The Imprint Blog. A Blog
That Will Leave A Mark.

Understanding the Current State of Social Media Algorithms and How to Adjust

Unlike traditional marketing mediums that pretty much don’t change, social media is constantly changing and changing at a rapid pace. In fact, every day all the major social networks are making updates. While some are subtle, some are big. That includes their algorithms. Algorithms determine what is shown and what it isn’t, in user’s news […]

Back To Basics – 3 Things You Should Include In A Facebook Post

While Facebook has had its problems in the past few weeks, there are still a lot of people that aren’t just keeping their profile but continuing to use the platform multiple times per day. As for a business though, Facebook’s changing algorithm of giving more “love” to friends and families is continuing to haunt businesses […]

Why Instagram Stories Should Be Part Of Your 2018 Social Media Strategy

With not just Facebook updating their algorithm to be more friends and family focused, Instagram is following along the same path. In fact, only about 10 percent of your followers now see your Instagram posts organically. So what as a digital marketer should you do? One option that still works is by taking out your […]

LinkedIn Groups are Becoming More Powerful. Are You Utilizing Them?

By now, many of us marketers have heard Facebook’s big changes to its algorithm that is coming in the upcoming weeks and months. So what should you do? Where should you go? One very good option is LinkedIn, specifically LinkedIn Groups. LinkedIn recently made an announcement that it will be enhancing its group’s features which […]

How Marketer’s Should Handle Facebook’s New Friend Preference Algorithm

As you may or may not have heard, Facebook is going to be drastically changing user’s news feeds in the coming weeks and months. Instead of seeing loads of content from businesses you (or Facebook thinks) you are interested in, you’ll see more posts from friends and family. Facebook deems this as a way that […]

Engagement Custom Audiences – Better Engagement, Lower Costs

In today’s social media advertising hemisphere it’s all about retargeting and getting in front of those that mean the most to you. While many of us utilize Facebook and its interest targeting to get in front of that “sweet spot” audience, custom audiences have become very popular in recent years. One way to create a […]