The Imprint Blog. A Blog
That Will Leave A Mark.

LinkedIn Groups are Becoming More Powerful. Are You Utilizing Them?

By now, many of us marketers have heard Facebook’s big changes to its algorithm that is coming in the upcoming weeks and months. So what should you do? Where should you go? One very good option is LinkedIn, specifically LinkedIn Groups. LinkedIn recently made an announcement that it will be enhancing its group’s features which […]

How Marketer’s Should Handle Facebook’s New Friend Preference Algorithm

As you may or may not have heard, Facebook is going to be drastically changing user’s news feeds in the coming weeks and months. Instead of seeing loads of content from businesses you (or Facebook thinks) you are interested in, you’ll see more posts from friends and family. Facebook deems this as a way that […]

Engagement Custom Audiences – Better Engagement, Lower Costs

In today’s social media advertising hemisphere it’s all about retargeting and getting in front of those that mean the most to you. While many of us utilize Facebook and its interest targeting to get in front of that “sweet spot” audience, custom audiences have become very popular in recent years. One way to create a […]

Higher Intent Facebook Lead Generation Could (And Should) Create More Qualified Leads

Many of us have experimented with lead generation on Facebook. You get a tremendous amount of leads for an incredibly low cost. While getting the leads are exciting, you may hear your sales team say that leads “stink”. In many instances, trying to get them on the phone or to respond to an email can […]

Facebook Ad Targeting Just Got A Little More Specific

Niche and custom audiences aren’t new in the Facebook Advertising world. You can create audiences based off of a variety of things including interests and locations. You can also build custom audiences based off of existing email lists. Now though, you can take that targeting one step further. You can now target ads to specific […]

Simple, Yet Important Tips To Improve Your Twitter Profile

While Twitter maybe making some big changes in the near future, including their expanded 280 character count copy limit, there are a few things right this minute that you can do to make your Twitter presence more valuable. One is by optimizing your Twitter profile. Unlike other social network profiles, Twitter is much more restricted […]

The Power Of The Review

Did you know that 88 percent of consumers consult online reviews before making a purchase? Did you also know that 67% of consumers notes that a bad review has prevented them from using a particular service? Having customer reviews in 2017 can create great revenue for a business. It can also create a disaster for […]