With the amount of advertisers participating on Facebook’s advertising network, you just can’t take guesses anymore on what type of content you should be posting and advertising. Your cost per click, engagement, impression or lead can potentially go through the roof. Now more than ever, to be successful on social media, especially on Facebook you […]
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RSS feed for this sectionHow The Social Influencer Marketing Tactic Has Changed
In the past, it was just the media and celebrities that influenced consumers when it came to marketing. Now, with the rise in social media, everyone now has a voice and the potential to influence others. Enter Influencer Marketing! But like with everything else, influencer marketing has evolved and the one size fits all approach […]
Three Parts of Facebook That Are Going to Get Bigger (and Change) in 2019!
While many users are abandoning their Facebook account for a variety of different reasons, in reality the biggest social network is going nowhere. But, just like everything else, Facebook is evolving and changing. What was important for a business back in 2016 is no longer the case as we head into 2019. So what is […]
What to Look for In Social Analytics (Besides The Obvious Likes, Retweets, Comments and Reactions)
If you are a business and have engaged with social media for it, you probably from time to time want to see how you are doing and how your content is performing. While every major social network has a variety of good analytics and insights attached to their business pages, it can get a little […]
The Huge Importance Of User Generated Content
Unlike traditional media, social media is not just one-sided. There is content coming from almost any angle, in almost any form from anyone! From video, to photos to Infographics everyone and anybody now has the ability to make a name of themselves and speak directly to the world. For a business, you can’t just be […]
Go Vertical on Video…It Performs Better
As we all have heard, it’s all about video with social media these days. Video gets algorithm preference, video gets views and video gets watched when it comes to putting out content on the biggest social networks such as Facebook, and Instagram. But did you know there is a big difference in shooting video in […]
How To Get Followers For Your Instagram Page
Unlike Facebook and Twitter, it can be much more challenging to get followers on Instagram. That’s because users are much more choosy on who they want to follow and unlike Facebook and Twitter there are no “Like” or “Follow” type advertising campaigns that you can put money behind to specifically increase Instagram followers. So what’s […]
Social Proof is the Most Important Tool for your Overall Marketing Strategy
While there are so many tools out there to incorporate into your overall digital marketing strategy, the number one tool to gain trust with your customers and potential customers is “social proof”. But what exactly defines social proof? Basically, social proof is the behavior people are influenced by because of the actions of others. So […]
How To Create Effective Facebook Ads
No matter how many types of Facebook ads you have tried, there is always fatigue. There’s fatigue for writers as content creators can always hit a roadblock and there is fatigue for readers as viewers and your audiences are only going to want to see the same type of advertisement so many times before they […]
Looking For Influencers To Market Your Product…Make Sure They Are Utilizing Instagram Stories
Did you know that Instagram Stories now boosts 400 million daily users and advertisers? That is for sure “real estate” any business would want to take part of. One way a business can best utilize these 24-hour lifetime pieces of content is through Instagram Influencers. These individuals not only have huge followings but also can […]