While Facebook has had its problems in the past few weeks, there are still a lot of people that aren’t just keeping their profile but continuing to use the platform multiple times per day. As for a business though, Facebook’s changing algorithm of giving more “love” to friends and families is continuing to haunt businesses […]
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RSS feed for this sectionAre You Watching Facebook’s “Topics To Watch”?
When looking for content ideas, there are times it can be very challenging. You don’t want to rush what you put up and want something that will hopefully get good engagement. One tool that may help with getting ideas is by looking at Facebook’s “Topics To Watch” report. Published monthly, this report highlights key issues […]
Don’t Underestimate the Power of LinkedIn Video
While, when you think of social media and video, the first thing that comes to mind isn’t probably LinkedIn. The B2B social network is best known for it’s recruitment features as well getting in front the business executives in your field that mean the most to you and hope to do business with. Then in […]
Why You Shouldn’t Overlook YouTube Live
With the Live social media streaming revolution getting more and more traction each and every day, many of us immediately think of Facebook and Instagram Live. Others may prefer Twitter’s Periscope as their Live Streaming preferred option. But you may not want to overlook YouTube Live as a go-to live streaming option. Especially after they […]
Two Things Every Instagram Manager Should Know About
Just like every other major social network, Instagram is constantly making updates and improvements to its powerful and rapidly growing social network. While not every update is meant for every type of business, there are a few things you can do to not only optimize your profile but also your content. 1 – Getting Verified. […]
Why Instagram Stories Should Be Part Of Your 2018 Social Media Strategy
With not just Facebook updating their algorithm to be more friends and family focused, Instagram is following along the same path. In fact, only about 10 percent of your followers now see your Instagram posts organically. So what as a digital marketer should you do? One option that still works is by taking out your […]
LinkedIn Groups are Becoming More Powerful. Are You Utilizing Them?
By now, many of us marketers have heard Facebook’s big changes to its algorithm that is coming in the upcoming weeks and months. So what should you do? Where should you go? One very good option is LinkedIn, specifically LinkedIn Groups. LinkedIn recently made an announcement that it will be enhancing its group’s features which […]
How Marketer’s Should Handle Facebook’s New Friend Preference Algorithm
As you may or may not have heard, Facebook is going to be drastically changing user’s news feeds in the coming weeks and months. Instead of seeing loads of content from businesses you (or Facebook thinks) you are interested in, you’ll see more posts from friends and family. Facebook deems this as a way that […]
Engagement Custom Audiences – Better Engagement, Lower Costs
In today’s social media advertising hemisphere it’s all about retargeting and getting in front of those that mean the most to you. While many of us utilize Facebook and its interest targeting to get in front of that “sweet spot” audience, custom audiences have become very popular in recent years. One way to create a […]
Higher Intent Facebook Lead Generation Could (And Should) Create More Qualified Leads
Many of us have experimented with lead generation on Facebook. You get a tremendous amount of leads for an incredibly low cost. While getting the leads are exciting, you may hear your sales team say that leads “stink”. In many instances, trying to get them on the phone or to respond to an email can […]