No matter how many types of Facebook ads you have tried, there is always fatigue. There’s fatigue for writers as content creators can always hit a roadblock and there is fatigue for readers as viewers and your audiences are only going to want to see the same type of advertisement so many times before they […]
Archive | Social Media Tips
RSS feed for this sectionLooking For Influencers To Market Your Product…Make Sure They Are Utilizing Instagram Stories
Did you know that Instagram Stories now boosts 400 million daily users and advertisers? That is for sure “real estate” any business would want to take part of. One way a business can best utilize these 24-hour lifetime pieces of content is through Instagram Influencers. These individuals not only have huge followings but also can […]
What You Need To Know About The Facebook Business Page Redesign
If you are a manager of a Facebook business page you probably received an email notification recently about Facebook updating your layout in the near future of your business page. If you received the email you can make the update now but if not it will automatically updated on or around August 22nd. So what […]
How to find the RIGHT Influencers for your Marketing Strategy
Back in 2013 and 2014 Influencer Marketing started to become big and you simply had to reach out via email to a person with a blog or YouTube channel that had a large social following and a lot of web traffic and get them interested in reviewing your product. A few weeks later, after you […]
Not All Social Channels Are Created Equal
Creating content on social media takes time and it takes thought. What may work well and be acceptable on one social network can be completely different on another. That’s why the simple – copy and paste method really doesn’t work if you want to do social media marketing effectively. So what are some best practices […]
Two Ways to Make Facebook Lead Generation More Beneficial For Your Business
For many businesses, Facebook lead generation has become the “golden ticket” for generating new business. With a cost per lead being just a couple of bucks many companies are seeing a big jump in ROI. For other companies though, the feedback on Facebook’s lead generation ad objective is less than stellar. Sales people provide feedback […]
Why you need to be Utilizing Instagram Story Ads in your Marketing mix
Did you know that Stories on Instagram are now more popular than its News Feed posts? In fact, 300 million people are on Instagram everyday using Stories to view both organic and brand generated content! Brands though have been slow to utilize this growing feature in their digital ad mix even though there are a […]
Understanding the Current State of Social Media Algorithms and How to Adjust
Unlike traditional marketing mediums that pretty much don’t change, social media is constantly changing and changing at a rapid pace. In fact, every day all the major social networks are making updates. While some are subtle, some are big. That includes their algorithms. Algorithms determine what is shown and what it isn’t, in user’s news […]
Back To Basics – 3 Things You Should Include In A Facebook Post
While Facebook has had its problems in the past few weeks, there are still a lot of people that aren’t just keeping their profile but continuing to use the platform multiple times per day. As for a business though, Facebook’s changing algorithm of giving more “love” to friends and families is continuing to haunt businesses […]
Are You Watching Facebook’s “Topics To Watch”?
When looking for content ideas, there are times it can be very challenging. You don’t want to rush what you put up and want something that will hopefully get good engagement. One tool that may help with getting ideas is by looking at Facebook’s “Topics To Watch” report. Published monthly, this report highlights key issues […]