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The Art of Retargeting

Did you know that only an estimated 2% of visitors convert (or make a purchase) during their first visit to a website? That isn’t very much. So how do you overcome that? How does that conversion number increase? The answer – retargeting. Retargeting is a strategy that has been extremely effective at re-engaging visitors that […]

Ways To Build Up A Quality Instagram Following

Instagram was once a simple photo sharing social network with filters that people shared with their friends. It isn’t like that any more. Today in 2017, Instagram has become an extremely powerful and influential social medium. From Instagram Stories to Live Video, Instagram has become extremely sophisticated and much more advanced. So how do you […]

How To Optimize Your Facebook Offer Ads This Holiday Season

With the holiday’s quickly approaching, many retailers are scrambling to find ways to move product before the season is complete. One “out-of-the-box” option that may just do the trick is by utilizing Facebook Offers. With this ad objective, businesses are able to post an offer on their Facebook page where users can purchase them for […]

How To Increase Your Infographic Visibility

Infographics have become powerful digital marketing tools for a variety of different reasons: They are visual which is very powerful for those with short attention spans. They are easy to comprehend and understand. Google loves to include them in their Universal Searches. Infographics build credibility quickly. They are very sharable – which is a big […]

Top Tips On Upping Your LinkedIn Company Page Follower Count

Unlike other top social networks, LinkedIn is a network that pushes more of an individual’s personal brand then anything else. People usually connect with other individuals via its Pulse blogging tool and through LinkedIn Groups. There is also though that business page component that lets businesses tell their story. Unless though you are a big […]

The Most Important Metrics To Look At Within Facebook Insights

Facebook is more than just posting photos and videos to a page. Facebook, especially for businesses is about engagement, advertising and maybe most importantly – analyzing. Without analyzing your results you won’t know what is really working and what isn’t. Luckily Facebook provides Insights on every one of its business pages. Available to all admins […]