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Facebook vs Google – Where Should You Put Your Ad Dollars Towards?

For many small and medium sized businesses it may be just now that they are finally getting their “feet wet” with digital marketing. They have always gone the traditional route but are realizing it is the digital space where their customers and potential customers are. So where should a small and medium sized business start? […]

How To Market To Millennials In This Busy Digital World

Did you know that by 2017 Millennials will over take Baby Boomers as the largest living generation? These young adults came to age just as e-commerce, cellphones, social media and SMS text were becoming pervasive technologies – which has now molded them into the communicators and consumers that they are today. For marketers though, the […]

Pump Up The Volume…Social Listening Is Very Important

When you think of social media you probably think of posting good content, running ad campaigns and getting engagement– whether that be in the form of likes, retweets or something else. Another very important element that you shouldn’t overlook is listening. That is because social media is the largest, unbiased focus group and for a […]