Tag Archives: Custom Audiences

Engagement Custom Audiences – Better Engagement, Lower Costs

In today’s social media advertising hemisphere it’s all about retargeting and getting in front of those that mean the most to you. While many of us utilize Facebook and its interest targeting to get in front of that “sweet spot” audience, custom audiences have become very popular in recent years. One way to create a […]

Facebook Ad Targeting Just Got A Little More Specific

Niche and custom audiences aren’t new in the Facebook Advertising world. You can create audiences based off of a variety of things including interests and locations. You can also build custom audiences based off of existing email lists. Now though, you can take that targeting one step further. You can now target ads to specific […]