Tag Archives: facebook

Two Ways to Make Facebook Lead Generation More Beneficial For Your Business

For many businesses, Facebook lead generation has become the “golden ticket” for generating new business. With a cost per lead being just a couple of bucks many companies are seeing a big jump in ROI. For other companies though, the feedback on Facebook’s lead generation ad objective is less than stellar. Sales people provide feedback […]

Understanding the Current State of Social Media Algorithms and How to Adjust

Unlike traditional marketing mediums that pretty much don’t change, social media is constantly changing and changing at a rapid pace. In fact, every day all the major social networks are making updates. While some are subtle, some are big. That includes their algorithms. Algorithms determine what is shown and what it isn’t, in user’s news […]

Back To Basics – 3 Things You Should Include In A Facebook Post

While Facebook has had its problems in the past few weeks, there are still a lot of people that aren’t just keeping their profile but continuing to use the platform multiple times per day. As for a business though, Facebook’s changing algorithm of giving more “love” to friends and families is continuing to haunt businesses […]

How Marketer’s Should Handle Facebook’s New Friend Preference Algorithm

As you may or may not have heard, Facebook is going to be drastically changing user’s news feeds in the coming weeks and months. Instead of seeing loads of content from businesses you (or Facebook thinks) you are interested in, you’ll see more posts from friends and family. Facebook deems this as a way that […]

Engagement Custom Audiences – Better Engagement, Lower Costs

In today’s social media advertising hemisphere it’s all about retargeting and getting in front of those that mean the most to you. While many of us utilize Facebook and its interest targeting to get in front of that “sweet spot” audience, custom audiences have become very popular in recent years. One way to create a […]

Higher Intent Facebook Lead Generation Could (And Should) Create More Qualified Leads

Many of us have experimented with lead generation on Facebook. You get a tremendous amount of leads for an incredibly low cost. While getting the leads are exciting, you may hear your sales team say that leads “stink”. In many instances, trying to get them on the phone or to respond to an email can […]

Facebook Ad Targeting Just Got A Little More Specific

Niche and custom audiences aren’t new in the Facebook Advertising world. You can create audiences based off of a variety of things including interests and locations. You can also build custom audiences based off of existing email lists. Now though, you can take that targeting one step further. You can now target ads to specific […]