Tag Archives: social media marketing

Your Social Media Strategy Should Be More Than Just Posting Content

In today’s day and age businesses are flocking to social media channels to get their name out there and their content exposed. They are creating content calendars, URL shortener’s videos and images to the 9th degree. All are important but it really isn’t everything. With social media, unlike traditional media, you have the ability to […]

How Marketer’s Should Handle Facebook’s New Friend Preference Algorithm

As you may or may not have heard, Facebook is going to be drastically changing user’s news feeds in the coming weeks and months. Instead of seeing loads of content from businesses you (or Facebook thinks) you are interested in, you’ll see more posts from friends and family. Facebook deems this as a way that […]

Facebook Ad Targeting Just Got A Little More Specific

Niche and custom audiences aren’t new in the Facebook Advertising world. You can create audiences based off of a variety of things including interests and locations. You can also build custom audiences based off of existing email lists. Now though, you can take that targeting one step further. You can now target ads to specific […]