Did you know that by 2017 Millennials will over take Baby Boomers as the largest living generation? These young adults came to age just as e-commerce, cellphones, social media and SMS text were becoming pervasive technologies – which has now molded them into the communicators and consumers that they are today.
For marketers though, the challenge lies in delivering relevant messaging within the vast amount of mediums that are available today. One thing is for certain; Millennials are avid users of digital forms of communication and are greatly influenced by one another.
With the amount of content being produced everyday on the digital web (via social media, blogs and other sources), Millennials are starting to feel overloaded and overwhelmed. It is directly correlating with extremely minimal attention spans. In fact, in 2013 the attention span of a millennial was just eight seconds.
Today, most Millennials prefer spending money on a desirable experience rather than buying something desirable. For a marketer and a business that means you just can’t sell products and services. You need to sell experiences! That is because experiences are much more authentic.
Seeing real people experiencing real things and real products not only fosters authenticity but also demonstrates real value in the eyes of the consumer.
This is where social channels that are heavily visual such as Instagram, Facebook and Pinterest can heavily come into play for your marketing strategy. These channels are able to foster brand awareness and at the same time provide instant social proof to viewers and readers based off of comments and likes the content is receiving.
If you can make things interesting, quickly, you can and will attract the millennial audience. For ideas on how execute these strategies using social media and influencer marketing, contact The Interactive Imprint at 954-254-1650 or visit TheInteractiveImprint.com.