Anyone who has worked with Facebook advertising is more than likely aware of the annoying 20 percent rule. The rule that only 20% of your image can include text and being creative without words can at times become challenging. Well, exciting news! Facebook has now abandoned that rule and advertisers now have more freedom to […]
Archive | July, 2016
Facebook vs Google – Where Should You Put Your Ad Dollars Towards?
For many small and medium sized businesses it may be just now that they are finally getting their “feet wet” with digital marketing. They have always gone the traditional route but are realizing it is the digital space where their customers and potential customers are. So where should a small and medium sized business start? […]
How Social Media Can Improve Your Search Engine Rankings
Did you know there is a direct correlation between your social media presence and search engine rankings? It’s a true statement. Sites like Google, Bing and Yahoo pay a good amount of attention to what your business is doing on Facebook, LinkedIn and Twitter, just as they look at your other forms of content. If […]
Movement Is Now Key In Social Media Content Success
Coming up with great social media content can be challenging. You don’t want to be to sales-y but how many motivational quotes can you post. Today in social media you have to tell a story with your content and more importantly you need to be visual. That is because content with relevant images get 94% […]
You Don’t Have To Be Everywhere On Social Media
Back in the mid 2000s when social media started getting big in popularity most of us had either a MySpace or Facebook page that was for personal use only to share stuff with friends and family. Now, social media has expanded and has expanded in a big way. Social media isn’t just a way people […]