Back in the mid 2000s when social media started getting big in popularity most of us had either a MySpace or Facebook page that was for personal use only to share stuff with friends and family.
Now, social media has expanded and has expanded in a big way. Social media isn’t just a way people communicate with each other. It is now also a way businesses communicate with people.
For a business though that is used to traditional media such as newsprint and radio that have limited options, there are a lot of options today when it comes to social media marketing.
Just because there are options though doesn’t mean you need to feel like you are obligated to be everywhere!
To do social media correctly is like anything else. It takes time and effort. If you sign up for every single network in the books make sure you have the resources and strategy to effectively handle each.
That is because each social network is different. They have different constraints and different limitations. In addition some things that are appropriate on one social network may not be on another.
Remember, the last thing you want to do is open a business page on a site that you are going to completely neglect. It will give an impression that you don’t care or are potentially out of business.
To help determine which social networks are best for you and your business contact The Interactive Imprint at 954-254-1650 or visit TheInteractiveImprint.com.