The biggest frustration any social media manager has is content. The social world never stops and being able to fill 7 days a week, 365 days a year can be challenging, especially if the client doesn’t provide much assistance.
So what are your options? How do you overcome this challenge? You simply can’t say you can’t provide content because you have run out of assets.
One option to overcome this is with repurposing. With this method, you can utilize different tools to repurpose your existing assets (usually photos) in different ways.
Here are a few ideas:
- Filters. Filters are a great way to alternate existing photos. In an instant you can change the mood of the photo and add variety to it. From vintage to artistic, to black and white, there are tons of different ways you can alternate an existing photo that you have used before.
- Add Text. By adding a text overlay to an image can create a new call-to-action and improve valuable interactions. There are a variety of free and paid applications such as Canva that can quickly update your image to provide that added text element. Remember though, if you are using Facebook it is recommended to not include more than 20% text in the image as your reach will more than likely decrease.
- Try Different Focal Points and Angles. By zooming in and cropping photos can create multiple different photos from one image. In addition, by rotating and altering the photos focal point can help give your photo a whole new look.
- Utilize Collages. Collages are a way to take various pieces of a few different photos and create one entirely new visual. Layout is a great free app that lets you achieve this in seconds.
Don’t get discouraged when your content library is minimal. Get creative using some of the above methods as well by tweaking the messages in your posts, ads and tweets. Your audiences will more than likely have no idea it was a photo they have seen before!
For additional ideas on how to repurpose content in your social media efforts contact The Interactive Imprint at 954-254-1650 or visit TheInteractiveImprint.com.