Unlike other top social networks, LinkedIn is a network that pushes more of an individual’s personal brand then anything else.
People usually connect with other individuals via its Pulse blogging tool and through LinkedIn Groups.
There is also though that business page component that lets businesses tell their story. Unless though you are a big company like Microsoft or Apple, it can be challenging to get a substantial number of followers to follow your company page, compared to for example your company’s Facebook page.
So what are your options? How do you make your company’s LinkedIn company page look and appear more reputable? Here are a few ideas:
- Engage your employees. Many times your employees are your best brand ambassadors. Encourage them to create LinkedIn personal profiles, if they haven’t done so already. Once they do and include their company in their profile, they automatically become followers of the company page.
- Promote your page on other marketing communications. You see many companies including links to their Facebook and Twitter pages on their website, email blasts and other digital communication. You don’t see as many though that utilizes the LinkedIn link in their correspondence. Change that as soon as possible!
- Post content to your business page on a regular basis. This is a no-brainer. The more you feed your page with content, the more of an opportunity it will get shared and people will have the potential to follow you. Not all content has to be original either. LinkedIn business pages are a great place to post relevant articles that relate to your followers and potential followers.
- Utilize LinkedIn advertising. This is probably the fastest way to grow your LinkedIn business page. With it, you can sponsor your content to reach a bigger audience besides the existing people who are following you. What makes LinkedIn sponsored ads great are those posts that you boost can be seen only to people you want seeing them. For example, if you want your content to be seen by CFO’s in the state of Florida, as that is your target audience, you can easily get in front of them. Not only will they start seeing the content you boost but will now hopefully decide to follow your page.
LinkedIn is a different “animal” compared to social networks like Facebook and Twitter. From a business standpoint it can be the most powerful and influential. For additional tips on how to best utilize LinkedIn for personal and business use contact The Interactive Imprint today at 954-254-1650 or visit TheInteractiveImprint.com.