Trying to figure out how to generate optimal ROI with minimal spending can be a challenge in today’s digital marketing world. Google AdWords has become extremely expensive and many companies know that social media is great for branding and awareness but not always great when it comes to generating revenue.

So what is the optimal solution? One answer that you may want to pursue is micro-influencers. Micro-influencers are those who have between 1,000 and 100,000 social followers and are able to generate high-levels of engagement.


There are a slew of benefits for working with micro-influencers. That includes:

  • Their relevancy. With micro-influencers you are targeting a person that has a blog on a specific niche and caters to an extremely specific audience. By targeting these extremely relevant influencers provides you with more potential for ROI.

  • Cost effectiveness. Compared to top-tier influencers with millions of followers, micro-bloggers are much more cost effective. Some don’t even charge to do a review of your product and due to the relevance of their audience; you will be able to spend less while driving more conversions.

  • The trust factor. More and more consumers everyday make buying decisions based on what micro-influencers say. They are much more believable and credible as they are much more knowledgeable about your industry.

So how do you find these powerful micro-influencers? One way is to look at followers from your follower list. You would be surprised who is following you and the influence they may have. You can also utilize relevant hashtag searches to come across powerful ones. If all else fails, you can always simply utilize a Google search and see what comes up!

Finding the right micro-influencers is definitely an art. You want to focus on relevance and always remember engagement is much more important than reach. If an influencer has a million followers but no one is talking or engaging with their content, it is all more than likely for not.

For assistance in finding the right niche micro-bloggers to work with your business and products contact The Interactive Imprint today at 954-254-1650 or visit