Did you know that 88 percent of consumers consult online reviews before making a purchase? Did you also know that 67% of consumers notes that a bad review has prevented them from using a particular service?
Having customer reviews in 2017 can create great revenue for a business. It can also create a disaster for your business.
So what does that mean for a local business? It means claiming your business’ pages on review sites such as Google My Business, Yelp, Trip Advisor and others is not only important but also extremely valuable!
That is because 81% of consumers say it’s important for businesses to respond to reviews and 71% of the time, consumers will do business with you again if you resolve a complaint in their favor. To respond and resolve though you need to claim!
By claiming your business on various online directories allows you not only to respond to reviews but also to make sure accurate information is on your profile. That includes office hours, photos and your address.
As a local business owner, it is very important to respond to all reviews. Not just the good ones. One of the best ways to protect your business’ online reputation is to respond to each and every review that comes in for your business. This shows that you care about your business and your customers – not just the ones that say nice things. It is also important to personalize each message and not just used a canned response.
By responding to a review doesn’t just acknowledge the person that wrote it. Every other person that visits your listing will see it. A consumer will for sure take into consideration that you’ve taken the time to respond to each review should they decide to do business with your company.
The majority of people today know, no person, nor company is perfect. Mistakes happen and you can’t appease everyone.
If though you show that you care and acknowledge every comment or complaint personally, you will show your visitors and readers that you are a reputable company to do business with.
For more information and assistance in claiming and optimizing your listings on the various online directories contact The Interactive Imprint today at 954-254-1650 or visit TheInteractiveImprint.com.