Many of us have been to marketing meetings and sitting around a table to give our opinions on what we feel is working and what we think is important. In traditional marketing that may work. In the world of digital though, those days can and should be over! Google Analytics isn’t new but you would […]
Archive | July, 2018
How to find the RIGHT Influencers for your Marketing Strategy
Back in 2013 and 2014 Influencer Marketing started to become big and you simply had to reach out via email to a person with a blog or YouTube channel that had a large social following and a lot of web traffic and get them interested in reviewing your product. A few weeks later, after you […]
Not All Social Channels Are Created Equal
Creating content on social media takes time and it takes thought. What may work well and be acceptable on one social network can be completely different on another. That’s why the simple – copy and paste method really doesn’t work if you want to do social media marketing effectively. So what are some best practices […]