With everyday Facebook and other social networks getting sued, fined and crucified for security breaches and people saying they are abandoning their accounts, in reality these networks are just getting bigger. In fact, Facebook reached 2.38 billion monthly users, up 2.5 percent from 2.32 billion in Q4 of 2018.
That’s still a tremendous amount of people meaning no business should overlook a strategy for having a presence here!
So now that you know why you need to be here, what can you do to make your life easier on the type of content to showcase and post?
Here are a few tips and ideas:
Why guess on what your customers you think want to see when you can get hard data and facts! Google Analytics is a great tool to utilize. It is free and has a slew of information from your website activity that you can then transpose into your social media content and strategy. For example, it can tell you what geographic locations users are coming from and which pages they are looking at more. By having this data at your fingertips can help create blueprint for your content and advertising strategy on all your social networks such as Facebook and Instagram.
Face it; we aren’t all graphic designers in nature. We also don’t want to get into legal issues for “borrowing” others content and using it on our pages. But imagery and visuals are extremely important when it comes to social media. That’s because photos are much more noticeable to the human then words and in the scrolling social media hemisphere, you need to catch an eyeball quick, really quickly if you want to grab their attention.
Luckily one website that can help a ton is Unsplash.com. The site offers high quality imagery for free. You can give credit to the photographer but you don’t have to. You can simply download an image and upload it to your social network. No fees are involved and no chance for legality issues. Plus, the images will make your pages look very professional.
Having a business presence on social media isn’t optional anymore. It really is a necessity! It doesn’t though have to be hard and complicated. By utilizing simple tools such as the above can make it not only look good but also be efficient.
For more strategy ideas for your business’s social media presence call The Interactive Imprint at 954-254-1650 or visit TheInteractiveImprint.com.