Facebook advertising isn’t new. The biggest social network that went public a few years back has 2 billion plus users worldwide. That’s a lot of potential eyeballs. In addition, advertising on Facebook is much more affordable than advertising on other digital mediums such as Google as you can reach a few hundred (or even thousands) […]
Instagram Stories have become extremely popular in the past year or so. These posts with a limited screen time (they only last 24 hours) can be very beneficial for businesses. But like with everything else that becomes popular, getting seen on Stories can also be challenging. That’s why you need to be extra creative. Here […]
Facebook has a bunch of different ad objectives and it can get overwhelming. There are reach objectives; engagement objectives, lead generation objectives and conversion objectives just to name a few. While they each have their benefits wouldn’t it be great to get an added bonus from their original purpose, without having to spend additional spend […]
When it comes to advertising these days it isn’t hard-hitting radio or newsprint that are influencing consumers. It’s not television or billboards either. Instead the best and most meaningful recommendations are those from friends and family. In fact, according to a recent study, 83% of consumers say recommendations from peers make them more likely to […]
With everyday Facebook and other social networks getting sued, fined and crucified for security breaches and people saying they are abandoning their accounts, in reality these networks are just getting bigger. In fact, Facebook reached 2.38 billion monthly users, up 2.5 percent from 2.32 billion in Q4 of 2018. That’s still a tremendous amount of […]
When a business creates a presence on Facebook they go through the steps of setting up a business page, optimizing their timeline graphic and avatar and put in a description. Once that is complete most businesses think it just about creating content for that page with the hopes that people will engage with you on […]
We all know that video is huge in the social media space as every smartphone has a camera and everyone has the ability to quickly become a celebrity or brand ambassador. We also know screens and social networks only have so much real estate and on top of that, attention spans are becoming quicker then […]
Facebook lead generation has become very popular in the last few years as an extremely cost effective way to generate leads quickly. Unfortunately for many, Facebook isn’t a direct sales machine and while achieving volume can be accomplished fairly fast for just a few media dollars, the quality of the return maybe lousy and unqualified. […]
It’s not just video that is exploding on the social web these days. It’s the ability to live broadcast. Today, every major social network including Facebook, YouTube and Instagram make it very easy to instantly go live and broadcast in real time. But how to give your live video “legs” or more life after the […]
In today’s day and age businesses are flocking to social media channels to get their name out there and their content exposed. They are creating content calendars, URL shortener’s videos and images to the 9th degree. All are important but it really isn’t everything. With social media, unlike traditional media, you have the ability to […]