When a business creates a presence on Facebook they go through the steps of setting up a business page, optimizing their timeline graphic and avatar and put in a description. Once that is complete most businesses think it just about creating content for that page with the hopes that people will engage with you on […]
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How To Create A Perfect Video for Social Media
We all know that video is huge in the social media space as every smartphone has a camera and everyone has the ability to quickly become a celebrity or brand ambassador. We also know screens and social networks only have so much real estate and on top of that, attention spans are becoming quicker then […]
New Tricks to Help Improve Your Facebook Lead Gen Campaigns
Facebook lead generation has become very popular in the last few years as an extremely cost effective way to generate leads quickly. Unfortunately for many, Facebook isn’t a direct sales machine and while achieving volume can be accomplished fairly fast for just a few media dollars, the quality of the return maybe lousy and unqualified. […]
The importance of Live Social Video and how to get more life out of your video once the live feed ends
It’s not just video that is exploding on the social web these days. It’s the ability to live broadcast. Today, every major social network including Facebook, YouTube and Instagram make it very easy to instantly go live and broadcast in real time. But how to give your live video “legs” or more life after the […]
Your Social Media Strategy Should Be More Than Just Posting Content
In today’s day and age businesses are flocking to social media channels to get their name out there and their content exposed. They are creating content calendars, URL shortener’s videos and images to the 9th degree. All are important but it really isn’t everything. With social media, unlike traditional media, you have the ability to […]
Be Different on Instagram in 2019…it Works
If you are a product-oriented company, you need to have a presence on Instagram and a strong one. That’s because Instagram has rapidly become one of the top visual social networks with 1 billion users, out of which 500 million use the network every day. But what truly works on Instagram? How do you actually […]
Don’t Overlook The Rise Of LinkedIn
With scandal and controversy rocking other major social networks, one network that hasn’t seen many issues is LinkedIn. With now over 500 million members and over 100,000 articles being produced per week to its blogging platform, this B2B social network shouldn’t be overlooked as we head into the New Year. So what are a few […]
Understanding the Facebook Algorithm in 2019
Unlike traditional media, with social media, things are always changing and that includes their algorithms! What was important last month, maybe obsolete today? That doesn’t mean you need to always “reinvent the wheel” when it comes to your strategy. You just need to pay attention to specific trends and signals that affect a particular networks […]
Considerations to Contemplate when Incorporating Social Customer Service for your Brand.
In today’s digital-first world, consumers expect an instant service with immediate results. That means it is extremely vital that brands take the same approach when it comes to delivering customer service, including on digital, social mediums such as Facebook Messenger, WhatsApp and Twitter. So what are some ways a business can provide for a good […]
How To Use Google Analytics For Your Facebook Strategy and Targeting
With the amount of advertisers participating on Facebook’s advertising network, you just can’t take guesses anymore on what type of content you should be posting and advertising. Your cost per click, engagement, impression or lead can potentially go through the roof. Now more than ever, to be successful on social media, especially on Facebook you […]