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Search vs Display – What Should You Put Your Dollars Towards In 2022?
With a new year comes new advertising and marketing budgets and new strategies on where to put your money. These days for sure, there isn’t a lack of options, especially on the digital side. If you are looking to go the Google route though you will want to take into...
Two Ways To Enhance Your Facebook Ads In 2022
With all digital media these days, things are getting more and more competitive and costly. To really be competitive and stand out you need to try different approaches and strategies. Luckily, Facebook has a bunch of new features that you may want to consider as we...
The Power of The Google Review
If you are in business, you need to be aware of Google Reviews. Why, you might ask? Well, 92% of consumers, yes 92% read online reviews before visiting a business and yes, there are other review sites out there, Google is the most viewed and visited website in the...
Top Tips For Optimizing Your Facebook Organic Posts
Facebook, now Meta is a social network that’s been around for a while and for business understanding it’s algorithm can get very complex. It used to be very easy, you would post and all your fans would get served. Now, not so much. You work so hard to create the...
Two “Studios” Every Digital Marketer Should Know About
Things in the digital marketing space are changing rapidly. What may be a tool one day, could be obsolete the next. You constantly have to be on your toes. Luckily there are two tools every digital marketer should be aware of that help make your life a little bit...
Marketing Isn’t Enough…You Need To Be Remarketing
One of the most challenging things for online businesses these days, especially those that follow their website’s analytics is when a consumer clicks that “x” button right before they hit the check-out button. They do everything you want them to do but don’t complete...
There Is Always Something You Can Be Doing on Social Media
While many businesses think social media is all about posting photos and videos, there are a lot of other aspects in social media that are beneficial to a business. Depending on where you are putting up content, you just don’t want to post or schedule and then forget....
Why You Should Be Advertising on Facebook RIGHT NOW
Facebook advertising isn’t new. The biggest social network that went public a few years back has 2 billion plus users worldwide. That’s a lot of potential eyeballs. In addition, advertising on Facebook is much more affordable than advertising on other digital mediums...
How To Get More Play With Your Instagram Stories
Instagram Stories have become extremely popular in the past year or so. These posts with a limited screen time (they only last 24 hours) can be very beneficial for businesses. But like with everything else that becomes popular, getting seen on Stories can also be...
Two Ways To Maximize Your Facebook Ads To Achieve Added Organic Benefit For Your Business
Facebook has a bunch of different ad objectives and it can get overwhelming. There are reach objectives; engagement objectives, lead generation objectives and conversion objectives just to name a few. While they each have their benefits wouldn’t it be great to get an...
Fact: Social Proof Matters
When it comes to advertising these days it isn’t hard-hitting radio or newsprint that are influencing consumers. It’s not television or billboards either. Instead the best and most meaningful recommendations are those from friends and family. In fact, according to a...
2 simple tools to make your social media life so much easier
With everyday Facebook and other social networks getting sued, fined and crucified for security breaches and people saying they are abandoning their accounts, in reality these networks are just getting bigger. In fact, Facebook reached 2.38 billion monthly users, up...
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