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Understanding the Facebook Algorithm in 2019

Unlike traditional media, with social media, things are always changing and that includes their algorithms! What was important last month, maybe obsolete today? That doesn’t mean you need to always “reinvent the wheel” when it comes to your strategy. You just need to pay attention to specific trends and signals that affect a particular networks […]

Considerations to Contemplate when Incorporating Social Customer Service for your Brand.

In today’s digital-first world, consumers expect an instant service with immediate results. That means it is extremely vital that brands take the same approach when it comes to delivering customer service, including on digital, social mediums such as Facebook Messenger, WhatsApp and Twitter. So what are some ways a business can provide for a good […]

How To Use Google Analytics For Your Facebook Strategy and Targeting

With the amount of advertisers participating on Facebook’s advertising network, you just can’t take guesses anymore on what type of content you should be posting and advertising. Your cost per click, engagement, impression or lead can potentially go through the roof. Now more than ever, to be successful on social media, especially on Facebook you […]

How The Social Influencer Marketing Tactic Has Changed

In the past, it was just the media and celebrities that influenced consumers when it came to marketing. Now, with the rise in social media, everyone now has a voice and the potential to influence others. Enter Influencer Marketing! But like with everything else, influencer marketing has evolved and the one size fits all approach […]

Three Parts of Facebook That Are Going to Get Bigger (and Change) in 2019!

While many users are abandoning their Facebook account for a variety of different reasons, in reality the biggest social network is going nowhere. But, just like everything else, Facebook is evolving and changing. What was important for a business back in 2016 is no longer the case as we head into 2019. So what is […]

What to Look for In Social Analytics (Besides The Obvious Likes, Retweets, Comments and Reactions)

If you are a business and have engaged with social media for it, you probably from time to time want to see how you are doing and how your content is performing. While every major social network has a variety of good analytics and insights attached to their business pages, it can get a little […]