Tag Archives: facebook

Why You Should Be Advertising on Facebook RIGHT NOW

Facebook advertising isn’t new. The biggest social network that went public a few years back has 2 billion plus users worldwide. That’s a lot of potential eyeballs.  In addition, advertising on Facebook is much more affordable than advertising on other digital mediums such as Google as you can reach a few hundred (or even thousands) […]

Two Ways To Maximize Your Facebook Ads To Achieve Added Organic Benefit For Your Business

Facebook has a bunch of different ad objectives and it can get overwhelming. There are reach objectives; engagement objectives, lead generation objectives and conversion objectives just to name a few. While they each have their benefits wouldn’t it be great to get an added bonus from their original purpose, without having to spend additional spend […]

2 simple tools to make your social media life so much easier

With everyday Facebook and other social networks getting sued, fined and crucified for security breaches and people saying they are abandoning their accounts, in reality these networks are just getting bigger. In fact, Facebook reached 2.38 billion monthly users, up 2.5 percent from 2.32 billion in Q4 of 2018. That’s still a tremendous amount of […]

Messenger and Groups. Two Elements on Facebook Every Business Should Utilize!

When a business creates a presence on Facebook they go through the steps of setting up a business page, optimizing their timeline graphic and avatar and put in a description. Once that is complete most businesses think it just about creating content for that page with the hopes that people will engage with you on […]

New Tricks to Help Improve Your Facebook Lead Gen Campaigns

Facebook lead generation has become very popular in the last few years as an extremely cost effective way to generate leads quickly. Unfortunately for many, Facebook isn’t a direct sales machine and while achieving volume can be accomplished fairly fast for just a few media dollars, the quality of the return maybe lousy and unqualified. […]

Your Social Media Strategy Should Be More Than Just Posting Content

In today’s day and age businesses are flocking to social media channels to get their name out there and their content exposed. They are creating content calendars, URL shortener’s videos and images to the 9th degree. All are important but it really isn’t everything. With social media, unlike traditional media, you have the ability to […]

Understanding the Facebook Algorithm in 2019

Unlike traditional media, with social media, things are always changing and that includes their algorithms! What was important last month, maybe obsolete today? That doesn’t mean you need to always “reinvent the wheel” when it comes to your strategy. You just need to pay attention to specific trends and signals that affect a particular networks […]

Considerations to Contemplate when Incorporating Social Customer Service for your Brand.

In today’s digital-first world, consumers expect an instant service with immediate results. That means it is extremely vital that brands take the same approach when it comes to delivering customer service, including on digital, social mediums such as Facebook Messenger, WhatsApp and Twitter. So what are some ways a business can provide for a good […]

How To Use Google Analytics For Your Facebook Strategy and Targeting

With the amount of advertisers participating on Facebook’s advertising network, you just can’t take guesses anymore on what type of content you should be posting and advertising. Your cost per click, engagement, impression or lead can potentially go through the roof. Now more than ever, to be successful on social media, especially on Facebook you […]